South African companies still seem to live in the dark ages where the power of Pink Money is concerned. It is heartening to see that companies such as Daimler Chrysler, Jaguar, Mecer Computers, Philips, Smart, Derakera Indonesian furniture, Avis, Brett Goldman Homme Couture, K.9 Pet Food, Gaydar gay personals website, Landrover, Build Inn Garage Doors, Galderma Laboratories, De Necker Dental Surgeons, Oxygen for Life, Knysna Tourism, Opel, Dodge, and many others are starting to support our affluent community. These companies have realised that our trend-setting community has wealth, an innate sense of style and are brand loyal – making us ideal consumers. It is estimated that over 25% of the annual GDP of the United States of America is generated by gay people. Staggering if you think about it. What comes up tops in all the research is that gay people worldwide have a much higher disposable income than their straight counterparts. They are brand-loyal and will support those companies who see them as the empowered individuals that they are.

Browse the web for more information - there's a lot of info out there - www.commercialcloset.org is especially informative.

We have worked 11-hour-plus workdays for 15 years to highlight the hidden, hardworking gay majority. The South African gay community is a wealthy, vibrant and dynamic part of our society. Our aim is to promote business and this has meant that we have stayed "clean" - in fact, we're Granny-friendly! Seriously, though, the Gay Pages is the best avenue for advertisers and the gay (or not so gay) public to meet and conduct business. Many magazines, advertising agencies and such like, claim to "reach the gay market through mainstream publications". We beg to differ. Worldwide there is a move toward niche marketing. Gay people would rather support an advertiser who targets their market directly, than any other advertiser in a "mainstream" publication. We focus on the business and leisure aspects of gay life. We will continue to highlight the many positive and fascinating aspects of the gay community and to increase our visibility in a positive and non-threatening way. We are very stable and are here to stay. We are the only gay publication that has never changed hands, never changed phone numbers, never changed our address and never even changed our staff! Fifteen gay publications that we know of have started and stopped publishing in the last 14 years. Most of them survived for less than a year. Our staff compliment grows slowly but surely. All our staff members are self-employed entrepreneurs with various successful businesses. No other quality, glossy magazine with comprehensive national distribution in South Africa is produced by a team of dedicated entrepreneurs. We are unique. Our readers mainly fall into the LSM8-10 category. This means that by advertising in the Gay Pages, you are reaching the most affluent part of the gay community. It makes simple business sense.

We distribute through RNA. This means that we have a presence in over 700 outlets, from Pofadder to Richards Bay and includes some cities like Windhoek, Gaborone etc. We also distribute small quantities worldwide to gay organizations, travel agents and subscribers.